I wrote the book, frankly, because I am one of those awkward introverts, for whom "the whole human thing" has never come easy.Ĭharismatic behavior can be broken down into three core elements: presence, power, and warmth. Jobs painstakingly worked to increase his level of charisma over the years, and you can see the gradual improvement in his public appearances. Steve Jobs, now considered one of the most charismatic CEOs of the decade, came across as bashful and awkward in his earliest presentations. Eventually, the behaviors become instinctive, without the learner having ever been aware of the process. Charismatic behaviors are usually learned early in life, as people try new behaviors, see the results and refine them.
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